Strategi Blue Ocean dan Balanced Scorecard dalam Sistem Informasi Manajemen Pendidikan

Abstract

This study aims to analyze the implementation of Educational Management Information Systems through the perspectives of Blue Ocean Strategy and the Balanced Scorecard in managing Al-Amanah Islamic Elementary School, Cinunuk. This research employed a qualitative approach with a case study design. Data were collected through in-depth interviews with the school principal, direct observations of school activities, and documentation analysis. The findings reveal that Al-Amanah Islamic Elementary School has successfully created strategic advantages through distinctive programs focused on character building, moral education, and Islamic spirituality, including the Subuh Study Program, Tahfidz Camp, daily Qur’anic,voluntary fasting, and tahsin–tahfidz examinations as graduation requirements. These programs reflect value innovation as conceptualized in Blue Ocean Strategy and are systematically managed through the four perspectives of the Balanced Scorecard: customer, internal process, learning and growth, and financial perspectives. The findings indicate that integrating Blue Ocean Strategy and the Balanced Scorecard is effective as a strategic management system for enhancing quality and sustainability in Islamic elementary school management.